// Proposal prepared by
MADRAZALL BUILT
PREFERRED
ELECTRIC
Website Design & Build · Berlin, Connecticut
You've spent years building a reputation doing the work right the first time. Your website should say the same thing.
This proposal outlines a complete custom website build for Preferred Electric — designed to generate quote requests,
communicate professionalism, and work as hard as you do. No templates. No drag-and-drop builder junk.
A real site, built to spec, that actually looks like you mean business.
Most electrical contractors in Connecticut are either using a generic template site from 2014,
a half-finished Wix page someone's nephew set up, or nothing at all. That's actually good news —
because it means a well-built site gives you a visible edge the moment someone
Googles "electrician Berlin CT" at 9pm with a blown breaker.
Your clients are homeowners, property managers, and business owners. They're comparing you to
whoever else shows up in search results. A professional, fast-loading, mobile-friendly site
with a clear quote request form converts that comparison into a call.
The goal isn't just a website. It's a lead-generating asset that works on nights and weekends
when the phone is off — and makes sure every potential customer that finds you online sees exactly
why Preferred Electric is the right call.
Here's exactly what you're getting. No vague "design and development" — every component spelled out.
01
Custom Website Design
A fully custom site designed around your brand — not a modified theme or template.
Dark, bold, high-contrast design with yellow accents that says "we take our work seriously."
Built specifically for the electrical trade, not recycled from a plumbing or HVAC layout.
Custom Design
Brand Aligned
No Templates
02
Mobile-First, Responsive Build
Over 70% of local service searches happen on a phone. Your site will be built mobile-first,
so it loads fast and looks sharp on every screen — phone, tablet, desktop.
Tap-to-call button is front and center on mobile.
Mobile-First
Fast Load
Tap-to-Call
03
Core Pages (Up to 6)
Home, Services, About, Contact/Quote Request, Service Area, and one optional specialty page
(Emergency Calls, EV Chargers, Panel Upgrades — your call).
Each page is content-complete, not just a placeholder.
6 Pages
Full Content
SEO Structured
04
Quote Request Form
A working contact/quote request form that captures name, phone, email, service type,
address, and job description — and emails it directly to you. No monthly fees,
no third-party portal your customer has to log into.
Lead Capture
Direct Email
No Monthly Fee
05
Basic SEO Setup
SEO stands for Search Engine Optimization — it's basically how Google decides whether
your site shows up when someone types "electrician Berlin CT" into their phone.
Without it, your site can exist and still be invisible. With it, you have a real shot
at appearing in front of people who are already looking to hire someone like you.
What gets configured: page titles, meta descriptions, heading structure, image alt text,
and Google Business integration guidance — the foundational work that gets you
indexed correctly and showing up for local searches in Berlin and surrounding towns.
On-Page SEO
Google Business
Local Search
06
Hosting Setup & Launch
I'll handle domain connection, SSL certificate, hosting configuration, and full launch.
You'll also get a walkthrough so you know how to update your phone number, hours,
or add a photo without needing to call someone every time.
Hosting Config
SSL Included
Handoff Training
07
30-Day Post-Launch Support
For 30 days after your site goes live, I'm available for fixes, tweaks,
content updates, and questions. If something's broken or off, I handle it.
After that, maintenance can be added at a flat monthly rate.
30-Day Window
Bug Fixes
Content Updates
I do the heavy lifting. You provide the raw material — content, photos, and your input
on two design review checkpoints. That's it.
- Your logo — or we discuss whether a refresh is part of the scope
- Any existing photos of your work, crew, or trucks (phone photos are fine)
- Your services list — even a rough one, I can shape it into page content
- Service area towns — so we can build out the right local SEO structure
- Your preferred contact info — phone, email, whatever you want on the site
- 2 rounds of feedback — one after the design mockup, one after the live build
- Deposit to start — see pricing section below
No long intake forms. No 12-page content questionnaire.
A short intake call or text exchange is enough to get started.
Start to launch in 7 days or less — as long as content and feedback come back promptly, most builds are live well within the week.
// Day 1
Kickoff + Discovery
Short intake call or text exchange, content collection, domain/hosting decisions locked in. Design starts same day.
// Days 2–3
Design Mockup
Full visual mockup of the homepage and one interior page delivered for your review. You tell me what to adjust — layout, colors, content, anything.
// Days 3–5
Full Build
All pages built, form wired up, SEO configured, mobile tested. You'll get a staging link to review before anything goes live.
// Days 6–7
Revisions + Launch
Final round of revisions, launch to your live domain, SSL activated, Google Business connection guidance, handoff walkthrough.
// 30 Days Post-Launch
Support Window
Fixes, content tweaks, and questions covered. After this window, optional monthly maintenance can be arranged.
Three options depending on what you need and how you want to pay.
All three include everything in the deliverables section — the difference is scope add-ons and payment method.
// Option A
Standard Build
$950
// Stripe or Cash App · split 50/50
- All 7 deliverables listed above
- Up to 6 pages
- Quote request form
- Basic SEO setup
- 30-day support window
- Handoff training walkthrough
// Option B
Standard + Logo Refresh
$1,150
// Stripe or Cash App · split 50/50
- Everything in Option A
- Custom logo design (3 concepts)
- Favicon + social profile versions
- Logo files delivered in all formats
- Brand color + font guidance
// Option C
Cash Discount
$875
// Physical cash · paid in two installments
- Everything in Option A
- $75 off for cash payment
- 50% at start · 50% at launch
- Receipt provided both installments
Payment Schedule
| // Milestone |
// When |
// Amount (Option A/B) |
| Deposit — kicks off the project |
At signing |
50% |
| Balance — due at launch |
Before site goes live |
50% |
No hidden fees. Hosting and domain are your ongoing costs (typically $10–20/mo depending on your provider).
I'll recommend the right setup and help you get it configured — but those accounts are yours, not mine.
Not included in base scope but available if you want to go further:
- Monthly Maintenance — $50/mo: content updates, plugin/security updates, uptime monitoring, one design change per month
- Google Ads Setup — $150 flat: campaign build, keyword targeting for your service area, and a 30-minute walkthrough on managing your budget
- Additional Pages — $50 each: FAQ, Testimonials, Photo Gallery, specific service sub-pages
- Blog Setup + First 3 Posts — $200: SEO-optimized articles targeting local search terms ("panel upgrade Berlin CT," "EV charger installation Meriden," etc.)
- Social Media Profile Setup — $100: Facebook Business, Google Business optimization, consistent branding across platforms
// Project Terms
Scope: This proposal covers the deliverables listed in Section 02. Changes beyond two rounds of revisions or additions to scope will be quoted separately before work begins.
Timeline: Estimated 7 days or less assumes timely content delivery and feedback from client. Delays in content or approvals may extend the timeline.
Intellectual Property: Upon receipt of final payment, all design files, code, and site assets transfer fully to the client. Madrazall Built retains the right to list the project in its portfolio unless client requests otherwise in writing.
Deposit: The 50% deposit is non-refundable once design work has begun. If a project is cancelled before design work starts, a full refund is issued.
Hosting: Client is responsible for their own hosting and domain costs. Madrazall Built does not retain access to or control over client's hosting account after project completion.
Validity: This proposal is valid for 30 days from the date issued. Pricing is subject to change after that window.
Madrazall Built is a one-person freelance operation based in Rocky Hill, CT — run by Darcy Madrazo,
a self-taught developer and operations specialist with 15+ years of experience solving real problems
across industries including logistics, manufacturing, and small business.
I build things that work, look like someone gave a damn, and don't need a manual to use.
Every project is handled directly by me — no offshore contractors, no intern doing the design, no agency
markup. You deal with one person start to finish.
- React, HTML/CSS/JS, Python, Node.js — whatever the job calls for
- Small business focus — I know what a $1,000 site needs to do for you
- Local to Central CT — same time zone, same area code, easy to reach
- References available on request
Questions before signing? Text or call (860) 348-7466
or email madrazodarcy@gmail.com.
I'll get back to you same day.
// READY TO MOVE FORWARD? SIGN BELOW.
// Client Signature
Preferred Electric — Authorized Representative
// Madrazall Built
Darcy Madrazo · madrazallbuilt.com
// Option Selected
A · B · C (circle one)