The Vision
Kelly, you've already got something real — a loyal community, a beautiful product line, and a face-to-face energy that people clearly connect with. This build is about giving that energy a home online. Not just a store, but an experience — one that feels like you walked them through it yourself.
The goal: a self-contained, easy-to-manage online store where customers can browse, vibe with the products, and check out on their own — without you having to be in the inbox for every order.
The site will lead with your crystals (your priority inventory) and feature your intention candles as the signature product line. Every product page will feel intentional — not generic. Custom orders and shipping will be built in from day one.
What's Included
Full e-commerce store
Product pages, cart, checkout, shipping (USPS + UPS), order confirmation emails
Crystal catalog
Up to 15 SKUs + one-of-a-kind listings; inventory flagging for low/sold-out stock
Candle catalog
All current intentions listed; 2oz + custom candle order flow built in
Custom order form
Dedicated page for made-to-request candles, crystals, and bundles
Visual brand refresh
New palette, fonts, and layout — built around your purple logo and elevated vibe
About + intention pages
"Who am I?" story page + intention guide to help shoppers pick the right product
Reviews integration
Existing reviews pulled in; new review collection set up post-purchase
Facebook + email list
Social links + mailing list signup — kept and improved from your current site
Handoff + training
Written walkthrough doc + screen recording so you can manage everything yourself after launch
Platform recommendation: Shopify — easiest for self-management post-handoff, built-in shipping integrations. Final platform confirmed at kickoff.
Choose Your Vibe
Before we build anything, you get to pick the feel. Tap a card below to preview how each color scheme looks on a real site mockup — product cards, nav, hero, everything. Whichever one speaks to you, that's where we start.
Pricing
First-build rate: This is a discounted rate applied as a first-build courtesy — this is my first time building a full store independently. You're getting real, professional-grade work at a reduced price in exchange for honest feedback and a portfolio feature.
| Line item |
Standard |
Your rate |
|
Full e-commerce store design & build
All pages, product setup, checkout, shipping
|
$1,200 |
$650 |
|
Crystal & candle catalog setup
Up to 25 total listings, photos uploaded, descriptions formatted
|
$300 |
$150 |
|
Brand refresh
New color palette, typography, layout direction
|
$250 |
Included |
|
Custom order form + flow
|
$150 |
Included |
|
Handoff doc + training walkthrough
Written guide + screen recording for self-management
|
$100 |
Included |
|
30-day post-launch support
Bug fixes, small tweaks, questions via text/email
|
$200 |
Included |
Project Total
Deposit due at signing · balance due at launch
Platform/hosting fees paid by client (est. ~$39/mo Shopify)
Stripe Invoice
$800
$450 deposit
$350 at launch
Cash App · $madrazall
$800
$450 deposit
$350 at launch
Cash in Hand ✦
$750
$400 deposit
$350 at launch
Timeline
1
Kickoff + content collection
Crystal list, candle list, logo file, any photos you have. Confirm platform. You send; I organize.
Week 1
2
Design direction + homepage mockup
You approve look and feel before we build. One revision round included.
Week 1–2
3
Full build
All pages, all products, checkout, shipping, custom order form, reviews.
Week 2–4
4
Review + revisions
You review the full site. Up to 2 rounds of revisions included.
Week 4–5
5
Launch + handoff
Site goes live. You get your training doc + walkthrough. 30-day support window opens.
Week 5–6
What We Need From You to Start
Crystal list (even a rough one — 10–15 items, price, any notes)
Any product photos you already have
Your purple logo file (PNG or original file)
Signed agreement + deposit to kick off
That's it. The rest, we figure out together.
Portfolio Clause
By signing this proposal, client agrees to allow Madrazall Built to feature this project (screenshots, site URL, and a brief case study description) in its public portfolio. Client name and brand will be visible unless a written request to remove is made after the fact.
Agreement
By signing below, both parties agree to the scope, pricing, and terms outlined in this proposal.
Darcy J. Madrazo — Madrazall Built
Kelly — Kellz Spellz · Date